diff --git a/.ansible-lint b/.ansible-lint
index dbb1a0c08f..1281a21f65 100644
--- a/.ansible-lint
+++ b/.ansible-lint
@@ -31,6 +31,12 @@ mock_roles:
 # Enable checking of loop variable prefixes in roles
 loop_var_prefix: "^(__|{role}_)"
 
+# Enforce role-related variable names to start with the pattern below.
+# By default Ansible Lint accepts "role name" prefix with optional leading underscore(s).
+# With this option for example you can prefix role variables with the collection name
+# which the role belongs to instead of role name.
+role_var_prefix: "^_*{role}_"
+
 # Enforce variable names to follow pattern below, in addition to Ansible own
 # requirements, like avoiding python identifiers. To disable add `var-naming`
 # to skip_list.
diff --git a/examples/roles/role_vars_prefix_detection/.ansible-lint b/examples/roles/role_vars_prefix_detection/.ansible-lint
new file mode 100644
index 0000000000..038d6b506c
--- /dev/null
+++ b/examples/roles/role_vars_prefix_detection/.ansible-lint
@@ -0,0 +1,2 @@
+---
+role_var_prefix: "^_*({role}_|fo|bar)"
diff --git a/src/ansiblelint/config.py b/src/ansiblelint/config.py
index a06b3fc4d8..10aeddec7c 100644
--- a/src/ansiblelint/config.py
+++ b/src/ansiblelint/config.py
@@ -182,6 +182,7 @@ class Options:  # pylint: disable=too-many-instance-attributes
     # Refer to https://docs.ansible.com/projects/ansible/latest/reference_appendices/release_and_maintenance.html#ansible-core-support-matrix
     _default_supported = ["2.15.", "2.16.", "2.17.", "2.18.", "2.19."]
     supported_ansible_also: list[str] = field(default_factory=list)
+    role_var_prefix: str | None = None
 
     @property
     def nodeps(self) -> bool:
diff --git a/src/ansiblelint/rules/var_naming.md b/src/ansiblelint/rules/var_naming.md
index 0d7148d7db..97cedc40f1 100644
--- a/src/ansiblelint/rules/var_naming.md
+++ b/src/ansiblelint/rules/var_naming.md
@@ -29,12 +29,9 @@ Possible errors messages:
 !!! note
 
     When using `include_role` or `import_role` with `vars`, vars should start
-    with included role name prefix. As this role might not be compliant
-    with this rule yet, you might need to temporarily disable this rule using
-    a `# noqa: var-naming[no-role-prefix]` comment.
-
-    In all other task types variable names defined in `vars` are considered
-    task-scoped and do not require the role prefix.
+    with included role name prefix. If you want to tweak the role vars'
+    prefix pattern such as prefixing them with the collection name, you could
+    use `role_var_prefix` configuration option.
 
 ## Settings
 
diff --git a/src/ansiblelint/rules/var_naming.py b/src/ansiblelint/rules/var_naming.py
index a19196236c..4ad75262c7 100644
--- a/src/ansiblelint/rules/var_naming.py
+++ b/src/ansiblelint/rules/var_naming.py
@@ -10,11 +10,7 @@
 from ansible.vars.reserved import get_reserved_names
 
 from ansiblelint.config import Options, options
-from ansiblelint.constants import (
-    ANNOTATION_KEYS,
-    PLAYBOOK_ROLE_KEYWORDS,
-    RC,
-)
+from ansiblelint.constants import ANNOTATION_KEYS, PLAYBOOK_ROLE_KEYWORDS, RC
 from ansiblelint.file_utils import Lintable
 from ansiblelint.rules import AnsibleLintRule, RulesCollection
 from ansiblelint.runner import Runner
@@ -45,6 +41,7 @@ class VariableNamingRule(AnsibleLintRule):
     needs_raw_task = True
     re_pattern_str = options.var_naming_pattern or "^[a-z_][a-z0-9_]*$"
     re_pattern = re.compile(re_pattern_str)
+    re_role_var_prefix_pattern_str = options.role_var_prefix or "^_*{role}_"
     reserved_names = get_reserved_names()
     # List of special variables that should be treated as read-only. This list
     # does not include connection variables, which we expect users to tune in
@@ -179,13 +176,16 @@ def get_var_naming_matcherror(
 
         if (
             prefix
-            and not ident.lstrip("_").startswith(f"{prefix.value}_")
+            and not re.match(
+                self.re_role_var_prefix_pattern_str.format(role=prefix.value),
+                ident,
+            )
             and not has_jinja(prefix.value)
             and is_fqcn_or_name(prefix.value)
         ):
             return self.create_matcherror(
                 tag="var-naming[no-role-prefix]",
-                message=f"Variables names from within roles should use {prefix.value}_ as a prefix.",
+                message=f"Variables names from within roles should use /{self.re_role_var_prefix_pattern_str.format(role=prefix.value)}/ pattern as a prefix.",
                 filename=file,
                 data=ident,
             )
@@ -347,8 +347,8 @@ def _parse_prefix(self, fqcn: str) -> Prefix:
 if "pytest" in sys.modules:
     import pytest
 
-    from ansiblelint.testing import (  # pylint: disable=ungrouped-imports
-        run_ansible_lint,
+    from ansiblelint.testing import (
+        run_ansible_lint,  # pylint: disable=ungrouped-imports
     )
 
     @pytest.mark.parametrize(
@@ -432,6 +432,17 @@ def test_var_naming_with_role_prefix(
         for result in results:
             assert result.tag == "var-naming[no-role-prefix]"
 
+    def test_var_naming_with_custom_role_prefix() -> None:
+        """Test rule matches."""
+        role_path = "examples/roles/role_vars_prefix_detection"
+        conf_path = "examples/roles/role_vars_prefix_detection/.ansible-lint"
+        result = run_ansible_lint(
+            f"--config-file={conf_path}",
+            role_path,
+        )
+        assert result.returncode == RC.SUCCESS
+        assert "var-naming[no-role-prefix]" not in result.stdout
+
     @pytest.mark.libyaml
     def test_var_naming_with_role_prefix_plays(
         default_rules_collection: RulesCollection,
diff --git a/src/ansiblelint/schemas/ansible-lint-config.json b/src/ansiblelint/schemas/ansible-lint-config.json
index 01e9e08c03..cc2e60a34e 100644
--- a/src/ansiblelint/schemas/ansible-lint-config.json
+++ b/src/ansiblelint/schemas/ansible-lint-config.json
@@ -129,6 +129,10 @@
       "title": "Quiet",
       "type": "boolean"
     },
+    "role_var_prefix": {
+      "title": "Role Var Prefix",
+      "type": "string"
+    },
     "rules": {
       "additionalProperties": {
         "$ref": "#/$defs/rule"
diff --git a/test/test_cli_role_paths.py b/test/test_cli_role_paths.py
index bb80b3cda5..22fd887633 100644
--- a/test/test_cli_role_paths.py
+++ b/test/test_cli_role_paths.py
@@ -232,8 +232,6 @@ def test_run_role_identified_prefix_missing(local_test_dir: Path) -> None:
     )
     assert result.returncode == RC.VIOLATIONS_FOUND
     assert (
-        "Variables names from within roles should use bar_ as a prefix" in result.stdout
-    )
-    assert (
-        "Variables names from within roles should use bar_ as a prefix" in result.stdout
+        "Variables names from within roles should use /^_*bar_/ pattern as a prefix."
+        in result.stdout
     )