diff --git a/config/accessibility.yml b/config/accessibility.yml
index 00f871c6..0b140de7 100644
--- a/config/accessibility.yml
+++ b/config/accessibility.yml
@@ -3,4 +3,7 @@ require:
 
 GitHub/Accessibility/ImageHasAlt:
   Enabled: true
-  StyleGuide: https://github.com/github/rubocop-github/blob/master/guides/image-has-alt.md
\ No newline at end of file
+  StyleGuide: https://github.com/github/rubocop-github/blob/master/guides/image-has-alt.md
+GitHub/Accessibility/NoRedundantImageAlt:
+  Enabled: true
+  StyleGuide: https://github.com/github/rubocop-github/blob/master/guides/no-redundant-image-alt.md
\ No newline at end of file
diff --git a/guides/no-redundant-image-alt.md b/guides/no-redundant-image-alt.md
new file mode 100644
index 00000000..2e4fad7f
--- /dev/null
+++ b/guides/no-redundant-image-alt.md
@@ -0,0 +1,24 @@
+# GitHub/Accessibility/NoRedundantImageAlt
+
+## Rule Details
+
+Alt prop should not contain `image` or `picture` as screen readers already announce the element as an image
+
+## Resources
+
+- [W3C WAI Images Tutorial](https://www.w3.org/WAI/tutorials/images/)
+- [Primer: Alternative text for images](https://primer.style/design/accessibility/alternative-text-for-images)
+
+## Examples
+### **Incorrect** code for this rule 👎
+
+```erb
+<%= image_tag "cat.gif", size: "12x12", alt: "Picture of a cat" %>
+```
+
+### **Correct** code for this rule  👍
+
+```erb
+<!-- good -->
+<%= image_tag "cat.gif", size: "12x12", alt: "A black cat" %>
+```
diff --git a/lib/rubocop/cop/github/accessibility/no_redundant_image_alt.rb b/lib/rubocop/cop/github/accessibility/no_redundant_image_alt.rb
new file mode 100644
index 00000000..0f84a872
--- /dev/null
+++ b/lib/rubocop/cop/github/accessibility/no_redundant_image_alt.rb
@@ -0,0 +1,38 @@
+# frozen_string_literal: true
+
+require "rubocop"
+
+module RuboCop
+  module Cop
+    module GitHub
+      module Accessibility
+        class NoRedundantImageAlt < Base
+          MSG = "Alt prop should not contain `image` or `picture` as screen readers already announce the element as an image"
+          REDUNDANT_ALT_WORDS = %w(image picture)
+
+          def_node_search :redundant_alt?, "(pair (sym :alt) (str #contains_redundant_alt_text?))"
+
+          def on_send(node)
+            receiver, method_name, _= *node
+
+            if receiver.nil? && method_name == :image_tag
+              if redundant_alt?(node)
+                add_offense(node.loc.selector)
+              end
+            end
+          end
+
+          private
+
+          def contains_redundant_alt_text?(string)
+            return false if string.empty?
+
+            if (string.downcase.split & REDUNDANT_ALT_WORDS).any?
+              return true
+            end
+          end
+        end
+      end
+    end
+  end
+end
diff --git a/test/accessibility/test_image_has_alt.rb b/test/test_image_has_alt.rb
similarity index 100%
rename from test/accessibility/test_image_has_alt.rb
rename to test/test_image_has_alt.rb
diff --git a/test/test_no_redundant_image_alt.rb b/test/test_no_redundant_image_alt.rb
new file mode 100644
index 00000000..c8e91641
--- /dev/null
+++ b/test/test_no_redundant_image_alt.rb
@@ -0,0 +1,28 @@
+# frozen_string_literal: true
+
+require_relative "./cop_test"
+require "minitest/autorun"
+require "rubocop/cop/github/accessibility/no_redundant_image_alt"
+
+class NoRedundantImageAlt < CopTest
+  def cop_class
+    RuboCop::Cop::GitHub::Accessibility::NoRedundantImageAlt
+  end
+
+  def test_no_redundant_image_alt_offense
+    offenses = erb_investigate cop, <<-ERB, "app/views/products/index.html.erb"
+      <%= image_tag "cat.gif", size: "12x12", alt: "Picture of a cat" %>
+    ERB
+
+    assert_equal 1, offenses.count
+    assert_equal "Alt prop should not contain `image` or `picture` as screen readers already announce the element as an image", offenses[0].message
+  end
+
+  def test_no_redundant_image_alt_no_offense
+    offenses = erb_investigate cop, <<-ERB, "app/views/products/index.html.erb"
+       <%= image_tag "cat.gif", size: "12x12", alt: "A black cat" %>
+    ERB
+
+    assert_equal 0, offenses.count
+  end
+end