Graphic designer, web developer, founder of Norma and Upclose, now lives in Torino, Italy after a while in London. Graduated in communication design with honours at IAAD, Torino. A passionate advocate of simplicity, he has been invited several times to lecture on typography for the web at IAAD and the Polytechnic University of Turin.

He maintains an archive of Yamaha objects and randomly found old papers, an index of designers from Torino which was also printed for the exhibition "Italy: a New Collective Landscape" at the ADI Design Museum in Milan, an Italian translation of a document on being a hacker, and a digital archive of a 1990s magazine about night clubs. His project named Uniweb was showcased at the XXI Triennale di Milano in the exhibition "New Craft".