Catalin Lupuleti lupuletic

Hey — I’m Catalin!

Head of Ecommerce Platform Engineering @ THG Ingenuity • Commerce-platform builder • AI & performance advocate

🌐 Commerce at scale — running THG’s multi-tenant GraphQL + REST commerce platform on Fastly’s edge, serving dozens of global storefronts with 99.9 %+ availability.
🛡 Platform stewardship — leading squads that own uptime-critical services (basket, identity, content, loyalty, promotions, ops tooling) to keep every journey secure, consistent, and lightning-fast.
🚀 Performance & observability mantra — low p90 latency (< 100 ms), crystal-clear Dynatrace + Grafana dashboards, automated alerting, and flame-graph deep dives for fun.
🤖 AI innovation — building RAG pipelines and agentic apps with Google Agent Development Kit, AI Agents Builder, Vertex AI and custom Model Context Protocols.
🧩 Full-stack mindset — hands-on across frontend, backend, infra and data; always learning the next wave of tech.
🏆 Recognition — THG Leadership Award (2022) • Q1 ’25 Innovation Award

Domain	Mission
Commerce APIs	Transaction-grade GraphQL and REST services driving shopping & payment across every channel.
Customer Experience	Headless storefronts & content, cached via Fastly CDN, with GraphQL executed at the edge for sub-second loads.
Data & Loyalty	Account, profile, loyalty, survey, and offer engines that personalise journeys at scale.
Observability & Ops	Real-time monitoring (Dynatrace + Grafana), CI/CD automation, and edge tooling that give engineers super-powers.
Innovation	A GenAI mini-squad pushing RAG, edge inference, and agentic product discovery.